The residential home-building selections process is evolving. Learn about the future of selections by embracing a digital approach with Constructive.
What are Online Selections?
Builder Online Selections allows your clients to choose their colours, finishes, appliances, flooring, tiles and more, anytime, online and from any device. An interactive, digital showroom, complete with automated reminders, it also produces full-colour specification documentation automatically.
A 3D add-on module lets your clients visualise their own colour combinations on their own, individual home in real-time, testing their design ideas in real time with stunning 3D, helping them make decisions with confidence.
“Clients can get nervous about colour schemes working together, so 3D gives an overall picture of how their kitchen, ensuite and bathrooms are going to look. Being able to instantly see the tapware change colour is such a bonus,” says Lizzie Mooney, Constructive Client Success Manager.
Successful digital home-building selections
The success of your digital selections process depends on a high customer engagement to keep clients returning to make decisions. To make your Online Selections offering indispensable to customers, you need to understand exactly what they need from you and what they value when going through the home-building selections process.
Comprehensive Item Library
As a foundation, you’ll need an item library that mirrors your physical showroom options and contains all the items your clients can choose — like appliances, paint colours, flooring, cabinetry, fixtures, brickwork, roofing and so on, complete with images for visual decision making. Constructive provides 50,000+ selectable items, ready to go with photos, textures and descriptions, and can add any missing items you might need.
A step-by-step selections roadmap
You can speed up the selections journey for clients by providing them with a guided blueprint to follow, helping them easily identify the full scope of selections to be made. Automated, personalised email reminders can prompt clients to finalise their choices — you can communicate any outstanding selections yet to be chosen to keep projects moving forward and make sure they’re well-prepared and ready for their selections meeting.
Visible pricing for easy budgeting
Transparent pricing that tallies up as a client makes selections and upgrades is vital to reduce variations and increase upgrade revenue. Constructive has flexible pricing to suit your needs, supporting standard and upgrade items, item groups, different pricing across brands or regions and custom items. It can even integrate with most estimating software.
Client Success Manager, Emma Lord, recommends visible pricing in Online Selections: “Our builders notice a reduction in the cost of resourcing required for the selections process through shorter appointments, less, (and sometimes even zero!), estimating time on upgrade quotes and quicker sign-offs from customers. Jobs get moved through the pre-construction journey so much faster.”
“Not to mention happier, well-informed clients that are confident to make decisions that match their budget. It’s a bonus for both you as a builder, and for your clients!”
Joel Winders, Commercial Director of Kingswood Homes, reports a huge increase in upgrade revenue since adopting Constructive Online Selections:
“Since the implementation of Constructive, our sales extra upgrades revenue has increased by approximately 120%.“
Pre-selected packages, ready to go
Inspire confidence just as you would in a physical showroom. Pulling together a design style into a pre-selected package ready to select with complementary colours and options can help remove the overwhelm for clients.
Internal and external schemes ready to select in just one click can make life easier for customers who are uncertain where to start. You can even reflect your existing showroom displays and flat-lays, or prioritise preferred suppliers and choices.
Auto-generated reports
You’ll want a way to generate accurate, organised documentation, including imagery, in multiple versions, quickly. These should be customised for clients to check and sign or be specifically relevant for supervisors and trades to refer to.
Visualise selections in 3D
To uplevel your offering, consider letting clients make their new home’s design choices in real-time 3D!
A part of Online Selections, Constructive 3D Selections are created directly from the 3D working drawings you’re already producing. Internal and external selections can be made in stunning 3D on each client’s personalised, unique 3D model.
This means clients can adjust colour and material combinations with a simple click or tap and instantly visualise these in a hyper-personalised context.
3D can really go far with reducing variations: a boost of confidence seeing design choices change in real time means clients make informed, visual decisions on their actual home — and most importantly, stick with them!
“By incorporating the clients’ house model and applying the colour options for them to interact and engage with at home, seeing a full 3D render of their Elevation, Kitchen, Bathroom or Ensuite will help them gauge how their choices will with work in conjunction with one another,” explains Steph Cummins, Client Services Manager.
Clients expect nothing less than a seamless digital experience when making selections for their new home. This is where well-optimised Online Selections software can make all the difference. By providing a personalised and efficient experience, Online Selections can not only improve customer experience, but also impact how your customers perceive their relationship with your company.
Get started with Online and 3D Selections.
