How Carter Grange uses Constructive to accelerate and elevate the selections process

Carter Grange Constructive customer story

More than just building homes: For over 10 years, Carter Grange has been a market leader in custom design and builds of new homes across Melbourne. Providing a complete home creation experience with their selections studio, Byron Interiors, Carter Grange utilises Constructive to uplevel their selections offering while making their jobs easier, faster and more accurate.

Carter Grange Online Selections login screen
Carter Grange Constructive Online Selections

Saving time and reducing errors

“We were looking for a solution like Constructive to save time on documenting our selections and reduce the room for error,” says Eleanor Merriel, Senior Interior Designer at Carter Grange.

“As we were using Word documents and selections were often hand-typed, there was always a risk of a product code or finish being entered incorrectly.”

With Constructive Online Selections, choices are seamlessly logged and documented into beautiful, organised specification documentation, complete with full-colour images and customised with Carter Grange branding.

Carter Grange customised Constructive Online Selections documentation
Carter Grange customised Constructive Online Selections documentation

To boost this efficiency, Constructive automatically generates individual reports, each specifically relevant for clients, sales, supervisors and trades.


“Being able to populate multiple reports with different layouts saves us time,” says Eleanor.

Confirming selections visually

With Online Selections, Carter Grange clients can see exactly what they’ve selected and feel confident in their design choices, improving customer experience.

“Constructive helps us deliver excellent service to clients by providing visuals. Once a client has made their selections, they can be reminded of the look and colours they selected,” explains Eleanor.

Eleanor has noticed Online Selections helps guide clients to be more coherent in their choices and has saved Carter Grange time internally.

“One of our favourite features is the Select and Apply to All Areas function. It keeps clients’ selections consistent — it makes our job easier and faster, too.”

Extending the physical showroom

Carter Grange aims for clients to feel they’ve personally chosen every aspect of their new home design, custom-designed to their needs and individual taste.

Eleanor notes they’ve been able to improve the selections experience for clients by increasing the number of choices available via Online Selections — a way of extending the physical showroom digitally, presenting many more products and finishes to choose from.

“Constructive gives us the potential to provide a greater offering to our clients as we can have more products in Constructive compared to in our physical showroom.”

Better prepared clients

Carter Grange clients can now pre-prepare for their selections meeting, minimising the time spent finalising their design choices.

Clients can explore products and finishes at any time, and from any device, without needing to contact the Carter Grange team or visit the showroom.

Constructive improves the building experience for our clients by giving them the opportunity to browse our product offering, do their own research and gain an understanding of our standard inclusions and upgrade options. Eleanor Merriel, Senior Interior Designer, Carter Grange

“Constructive improves the building experience for our clients by giving them the opportunity to browse our product offering, do their own research and gain an understanding of our standard inclusions and upgrade options,” says Eleanor.

Take your Selections online.

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