Home building can be overwhelming for clients, with countless decisions about colours, fixtures and finishes. Let’s explore how Constructive Online Selections transforms this traditionally complex process into a streamlined, digital experience that delights customers while improving operational efficiency for builders.
Embracing digital transformation in your selections process can be a strategic move to modernise your home-building business, significantly reduce administrative time and improve client satisfaction.
24/7, digital showroom access
Online Selections is a digital representation of your showroom, accessible 24/7 —anywhere and from any device. Clients can explore and select their new home’s features at their own pace, making decisions at home and reducing the time spent in selection meetings.
Online Selections covers everything clients need to select from paint colours and tiles to appliances and roofing and façade materials — all from a comprehensive, constantly maintained item library complete with high-quality images and detailed descriptions. Providing thorough information and a clear, high-quality image for each choice means your clients have all the information they need about every option available, reducing confusion.
“Constructive’s Item Library offers access to tens of thousands of ready-to-select items with comprehensive product information. This eliminates the need for builders to maintain their own product database, saving time and effort,” says Steph Schumer, Constructive Client Services Manager.
You can even set up QR codes in your physical showroom that link back to your Online Selections to create a seamless connection between in-person and online experiences. This modern approach caters to clients who prefer to research and make decisions on their own time.
A guided selections journey
One of the most powerful strategies for improving client experience is to guide clients through the selection process, step-by-step, to inspire confidence, ensure every selection is completed and speed up the process.
Your staff are able to easily see how many selections their client has made prior to their selections appointment, giving them the opportunity to follow up with a phone call if they seem to be struggling.
Constructive automatically tracks Online Selections progress and sends gentle reminders for outstanding decisions, ensuring nothing falls through the cracks.
“Take advantage of the automated reminders to keep clients on track without the time-consuming, manual follow-up. This ensures steady progress on clients’ selections while freeing up your team’s time for more valuable interactions,” advises Client Success Manager, Lizzie Mooney.
This systematic approach helps clients stay organised and on schedule, while allowing you to easily monitor progress and identify any areas requiring attention.
Real-time pricing transparency
As clients browse through options and consider upgrades, displaying prices up-front can potentially increase upgrade revenue. Clients see a running tally of their upgrades and make informed decisions in their own time, arriving at their selections meeting prepared and decided — preventing unexpected variations or time delays from indecision.
“Clients always have a budget and it’s in the builder’s best interest to know and cater to this budget. Constructive will easily tally any upgrade costs so your clients can familiarise themselves with what they can and can’t afford, before meeting with your staff for their appointment, and make decisions over the lush upgrade bath they were looking at, or the fancy entrance door,” explains Steph.
Constructive’s flexibility with Online Selections allows you to configure prices for individual items or groups, manage regional pricing differences and seamlessly integrate with your existing estimating software.
Curated packages
Offering packages of thoughtfully curated combinations of complementary colours and materials can take the stress out of decision-making for clients and make it easier to achieve a cohesive look.
Customise packages to reflect showroom displays and prioritise preferred suppliers, streamlining the selection process for your clients while maintaining design integrity.
“Clients struggle most with feeling overwhelmed by choice and too much inspiration available to them via social media — as well as the confidence to put together selections and colour palettes that look good. You can help them by putting together pre-selected Packages with colours and options that work together,” suggests Emma Lord, Client Success Manager.
Leverage data analytics
Using a data analytics tool, specifically made for builders, can help you understand your clients better. A system like Constructive Intelligence Analytics can track which upgrades generate the most revenue, identify popular choices and allow you to monitor selection patterns and timelines based on real customer behaviour.
You’re then able to adjust your offerings accordingly to maximise revenue potential and improve the range of products you offer to clients.
Seamless brand integration
Utilising a platform that has white-labelling capability translates to a seamless brand experience for your clients. Ensure you can customise the interface your clients see with your own branding, colour palette and preferred terminology.
Your reports should also be customisable and flexible.
“Make use of the customisable reporting features in Constructive to provide the most specifically relevant information to different teams,” says Steph. “This ensures everyone — from sales, to clients, to trades — has exactly the information they need.”
Bring selections to life in 3D
Online Selections bridges the gap between physical and digital showrooms, creating an omnichannel experience that meets modern clients’ expectations. 3D visualisation with 3D Selections takes this a step further, allowing clients to see their selections applied to their specific home design in stunning, interactive detail.
“Clients can get nervous about colour schemes working together, so the 3D gives an overall picture of how their facade, kitchen, ensuite and bathrooms are going to look. Being able to instantly see the tapware change colour is an added bonus!” says Lizzie Mooney, Constructive Client Success Manager.
“This is the first tool available to builders and their clients to be able to interactively browse colour selections based on their custom design. Often clients will have a vague image in their head of what they like versus what they don’t like, for example, “monochrome” versus “warm tones and timbers”, but they can’t visualise exactly what this should look like in their own home,” explains Emma.
In today’s digital age, clients expect convenient, transparent and flexible ways to interact with their home-builder. Online Selections can help you meet these expectations by providing a sophisticated platform that simplifies the selection process while offering powerful tools to manage and optimise your home building operations.
Ready to enhance customer satisfaction and improve efficiency?
Try Constructive Online Selections
